What is that one phrase that makes you think? What is that one phrase that makes you smile? What is that one phrase that makes you stop what you are doing and focus on the person who said it?
I love you.
Think back to the first time you heard that said to you.
Think about where it was.
Think about how it made you feel.
Think about how many times you’ve heard it since.
Thought about it? Good.
Like how your attention has been nicely diverted whilst reading this blog post? Well the Tunbridge Wells Borough Council has done the same with their road work’s messaging on the A21.
The message is “Someone loves you”.
Now this is supposed to make you drive carefully through the road works so you can return to your loved one/s. However, it completely distracts you from driving. It makes you think about something other than driving. It does the exact opposite of what it was meant to do.
The TWBC has clearly tried to use emotion to force safer driving. But if they had read a bit further into behavioural economics they would have seen that “emotions can act as triggers of other mental states (stored memories, new beliefs, new preferences, and the like)” (Cecchi, 2015) . Stored memories is what I am really trying to drive home here (excuse the pun). If you are accessing stored memories you are not focusing on the job in hand. And that job is driving.
Happy to hear your thoughts on this too, so please leave a comment.
