The flag is an understated and forgotten
piece of branding that has been around for the longest time.
Be it a pattern. An object. A colour. They
all carry the same message. This is us and what we stand for.
Recently I went travelling to Sri Lanka
with my girlfriend, and the Buddhist flag got me thinking about flags and
branding. The Buddhist flag incorporates Buddhist values and core beliefs
within it. It is such a simple design and does exactly what it is meant to do
from a branding point of view. And above all it resonates with its target
market (Buddhists), they know exactly what it means and it isn’t just a
capitalised and bolded B which would mean nothing to anyone.
Blue: loving kindness and peace
Yellow: the complete absence of form and emptiness
Red: achievement, virtue and fortune
White: purity, emancipation, that the Dharma will always exist regardless of time or space
Orange: wisdom, strength and dignity
The Combination of these five colors symbolises Truth
I guess you could argue that flags are logos. Which I agree they are. However, flags incorporate elements of their nation/beliefs. The issue with most logos in marketing is that they don’t show anything about whom it represents other than the classic initials.
Who thought that one up.
A logo is the first thing a customer sees.
It is the first impression. And every impression after that. The logo has so
much potential and as a marketing tool doesn’t seem to be fully utilised by
brands.
Make your logo represent you.
Give your logo meaning.
Make it specific to your core values and
message.
Don’t just use initials.
Please feel free to leave a comment.
